About Us
Opening: Born from Inconvenience, Devoted to Heartfelt Intent
In the tenth year of living in Japan, we still found ourselves going from place to place in search of a fruit-flavored e-cigarette that truly suited our taste. Physical stores were scattered and hard to find, online deliveries took weeks on end, and even our favorite flavors were often out of stock without warning.
As long-time e-cigarette enthusiasts, we have always believed that an amazing taste experience should never be hindered by tedious purchasing barriers; a pleasant shopping journey should run through every step from selection to use.
Establishment: Rooted in Osaka, Crafting Authentic Fruit Flavors
In 2020, we quit our respective jobs and founded our own studio—YORi in the suburbs of Osaka. Casting aside flashy gimmicks, we focused solely on our core mission and committed to doing three things well:
- Independent R&D and Production, Restoring Authentic Flavors
We partnered with seasoned local perfumers in Japan to deeply replicate the fresh and sweet notes of classic Japanese fruit drinks. The taste is perfectly balanced—not cloying or greasy, and precisely capturing the natural, authentic flavor of freshly cut fruits. We also collaborate with top-tier manufacturers in the industry, exercising stringent quality control across the entire process from raw material selection, flavor extraction to airtight packaging, ensuring every product meets the highest standards of quality and safety.
- Hassle-Free Purchasing, One-Stop Shopping Experience
We have built an integrated online and offline sales channel, where YORi products are showcased alongside a curated selection of premium brands. This eliminates the hassle of price comparison across platforms and hunting for products in different cities, offering everyone a seamless one-stop shopping experience with high quality and great value for money.
- Attentive Service, Accompanying You Every Step of the Way
We have assembled a professional and passionate service team to provide each customer with efficient purchasing guidance and after-sales support—answering questions promptly and recommending products accurately to help you find your perfect match. Our user-friendly online mall streamlines the browsing and ordering process, paired with a reliable and efficient delivery service, ensuring your products arrive safely and quickly.
Present: Bringing Japanese Craftsmanship to More Enthusiasts Worldwide
Today, YORi not only has physical experience stores in Japan but also, through our well-established online channels, brings our dedication to exceptional taste and shopping experience to more corners of the world.
Here, there is always a flavor that speaks to you:
- YORi: Original Japanese fruit flavor formulations, tailor-made for the olfactory preferences of Asians, with a taste that fits perfectly.
- RELX: A classic and renowned brand available in our stores, featuring exclusive limited-edition seasonal fruit flavors to unlock more delightful taste surprises.
- ZGAR: A popular best-seller with unbeatable cost performance, making it the perfect choice for daily use.
Every vaping product embodies our commitment to convenience and quality. On our entrepreneurial journey in a foreign land, we have never strayed from our original aspiration: to let you find your perfect flavor with the least effort, and to ensure every experience is simply perfect.